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ROLR is a young company with a humble but honest origin story. Its founder didn’t come from an engineering background or a machine shop but from the world of illustration and design. He describes himself as more of a “drawer” than an artist—someone who’s always been creative and hands-on, just figuring things out as he went. Life wasn’t glamorous in those early years, but that scrappy, make-it-work attitude became the foundation for what would eventually become ROLR. He’d spent plenty of time fixing things with whatever was available, often in less-than-ideal conditions, and that practical mindset started shaping his view of tools and what actually makes them useful.

Like many of us who’ve carried multi-tools over the years, he’d gone through the usual suspects—Leatherman, Gerber, SOG, Victorinox—each packed with features but somehow missing the mark. They either broke, felt clunky, or just didn’t do the basics well enough. He realized that for all the bells and whistles, what he really needed was something simpler, tougher, and more focused. After tearing a few of those tools apart and salvaging what he could, the idea began forming to create something that wasn’t overdesigned or overloaded—just a tool that worked.